If advertising in West Africa had a Mount Rushmore, Steve Babaeko’s face would already be carved in—probably wearing sunglasses. 😎
If you don’t know who Steve Babaeko is, he is the CEO & Chief Creative Officer of X3M Ideas, the 1st Cannes Lions Winner in Nigeria & West Africa. 🥇
Steve is a creative powerhouse who has not only transformed the landscape of African advertising but has also positioned Nigeria as a formidable force in the global marketing communications industry.
In this latest episode with the "Ad Man's Ad Man" we unpacked: building a creative empire from scratch, balancing local relevance with global ambition and yes, a few mic-drop moments you’ll want to rewind.
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The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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