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What does it take to build truly effective vendor partnerships in multifamily real estate?
In this episode, Michelle Smith, VP of Digital Strategy at Willow Bridge Property Company, takes us behind the scenes of how she’s scaled trust-based partnerships with marketing agencies and vendors across the country.
From radical candor and clear KPIs to navigating acquisitions and managing owner expectations - Michelle breaks down how communication, transparency, and alignment are the real drivers of performance.
Whether you're a property manager, agency partner, or operator, this episode is packed with insights on how to streamline operations, scale with confidence, and get better results from your vendor relationships.
Watch now for a real-world look into multifamily marketing, digital strategy, and what it means to be a true partner in today’s landscape.
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(00:00) Introducing to Michelle Smith
(01:34) The Foundations of a Strong Vendor Partnership
(08:40) How to Prepare Vendors for Growth and Scaling
(13:31) Evolving the Relationship at Director Level
(18:39) Involving Vendors in New Business and Pitches
(24:18) Streamlining Communication at the Corporate Level
(30:36) Aligning Stakeholders and Managing Owner Expectations
(33:44) Setting KPIs and Performance Benchmarks That Work
(39:26) When to Be Flexible and When to Say No
(43:09) Radical Candor and Real Partnerships