Why Email Is Still a Powerhouse for Multifamily Marketing

In this episode of Riffing with Reid, host Reid sits down with Digible’s Email Content Manager, Caitlin, to unpack why email is making a major comeback in multifamily, how operators can use it to drive more qualified leads, and what makes it one of the most effective (yet underused) channels in today’s media mix.

Caitlin breaks down everything from prospecting vs. retention to subject line strategy, send-time optimization, compliance challenges, list health, and the role AI will play in email creation and personalization. You’ll learn how to structure a high-performing campaign, how email pairs with channels like PMax and display, and how to measure what actually matters beyond vanity metrics.

Whether you’re a property manager, marketing leader, or on-site leasing professional, this episode gives you a practical, data-backed look at how email can strengthen your funnel, improve renter engagement, and support a more diversified and resilient marketing strategy.

How are you using email in your marketing right now?

Drop your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, performance strategy, and the future of AI-powered advertising.

Learn More About Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description

Learn More About Kaitlyn Kocsis: https://digible.com/team/kaitlyn-kocsis/