The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
The case against AI agents for programmatic ad buying
The Digiday Podcast
58 minutes
1 month ago
The case against AI agents for programmatic ad buying
This week’s episode unpacks two major developments in the media and entertainment industries. Digiday’s executive editor of news Seb Joseph joins to analyze Netflix’s plan to purchase Warner Bros. Discovery’s studio and streaming business (3:43) as well as Meta’s foray into signing content licensing deals with publishers for its AI chatbot (25:37).
Then this week’s featured segment is a live recording from last week’s Digiday Programmatic Marketing Summit, in which Attention Arc’s Christopher Francia makes the case for why programmatic ad buying shouldn’t be outsourced to AI agents (34:50).
The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
