In this episode of The Digital Concierge, Holly sits down with Emma Sleight, Head of Content at The World’s 50 Best - the global authority celebrating the very best in food, drink, and hotels.Emma shares what it really takes to get on The World’s 50 Best list, why storytelling is at the heart of every great experience, and how hospitality brands can build communities that last.We dive into:✨ The truth behind The World’s 50 Best and how the lists are actually created✨ Why “focusing on what you do best” is the most powerful growth strategy✨ How 50 Best celebrates people, not just places✨ Lessons on investing in your content, audience, and authenticity✨ The evolution of digital storytelling across bars, hotels, and vineyards✨ What hospitality can learn from 50 Best’s approach to global storytellingWhether you’re in hospitality, marketing, or simply fascinated by how global brands connect through experience and emotion - this episode will inspire you to think differently about storytelling and success.🎧 Listen now wherever you listen to podcasts.👉 Subscribe to The Digital Concierge for more conversations at the intersection of business, travel, and hospitality.