If you are not using a Landing Page then you are really missing out something very important. By creating a great website you have done a good job but that will just go into vain if you don’t have a landing page As you know landing pages are designed in such ways that it encourages the visitor to take immediate action which will ultimately help you in increasing your ROI. Isn’t that great? I’ll be mentioning 3 reasons why you must use a Landing Page. 1. Distraction-Free – Landing pages are designed such it doesn’t create any distraction to the visitor. Unlike your website pages on the landing page there will be no additional links, social buttons. It has only focused on getting the visitor to make a purchase, fill form, download, free trial, and email opt-in. 2. Single Call To Action – In landing Pages there will be only one CTA (call to action) is provided. It will encourage visitors to take that particular action. All your ad copy, design, and images should support your offer. 3. Test and Optimize – You will have flexibility over a landing page to test and optimize. You can change copy, design, or image as per your offer or other marketing variables. The purpose of using different landing pages is to test and get the best responding landing page.