In this episode of The Digital Executive, host Brian Thomas sits down with Nic Aldrich, a seasoned leader in the medical device industry with over a decade of experience spanning Stryker, Johnson & Johnson, and now OrthAlign. Nic shares how his journey from global marketing in large corporations to leading a nimble medtech innovator has reshaped his approach to marketing, technology, and organizational agility. Nic dives into the evolution of surgical navigation—from bulky capital systems to handheld, data-driven precision tools—and how OrthAlign’s platform has now surpassed 400,000 surgical procedures worldwide. He reveals the company’s mission to make precision accessible to every surgeon, in every setting, while maintaining simplicity, accuracy, and trust. As OrthAlign transitions from a hardware company to a tech-enabled service provider, Nic discusses how data, software, and connectivity are transforming surgery into a smarter, more collaborative ecosystem. Rather than chasing automation, he emphasizes augmentation—using intelligent tools that empower surgeons to perform at their best. Finally, Nic shares how clarity of mission and culture of collaboration drive agility in an industry that traditionally moves slowly. His leadership philosophy: when people are deeply connected to purpose, innovation naturally accelerates. If you liked what you heard today, please leave us a review - Apple or Spotify.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.