Lynn Blashford, Chief Marketing Officer at Whitecastle talks with us on this episode of The Digital Foundry Podcast. Join in as we listen to some of the unique opportunities afforded to the 100-year-old company as a nimble family-owned company, such as the "Harold & Kumar Go to White Castle" movie, and the collaboration with Wu-Tang Clan and Impossible Foods to promote The Impossible Slider.
Hear some of the strategies used in the early days of the company that are still relevant today, such as their use of a spokesperson who would outreach to homemakers to create awareness and educate about their restaurant (today this could be compared to influencer marketing in today's terminology).
What does White Castle have planned to innovate into their next 100 years?
Listen as Lynn goes into details about how they are working on AI-assisted drive-thru orders to make it even easier and convenient, using robotics on the fryer, why they focus on nostalgia, and what exactly is the 1921 Slider.
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