Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series š ā https://exposure.ninja/strategies2026
Creating a profitableĀ digital marketing strategy for 2026Ā starts with understanding where your leads come from ā not just guessing.
Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marketing) to reveal why most businesses fail at digital strategy: they chase shiny new channels without knowing which ones actually drive profit.
The duo shares hard-won insights from working with FTSE 250 companies and growing businesses, including why your sales team holds the key to better marketing data, how to balance the 80/20 rule between proven winners and experimental channels, and why AI Search Optimisation is becoming non-negotiable for enterprise brands.
Whether you're locked into underperforming agencies or building your 2026 strategy from scratch, this episode delivers the framework for turning digital marketing into predictable profit.