You already know your customers are using ChatGPT, Perplexity and AI Overviews to research buying decisions. The strategic question is: how do you ensure your brand is the one being recommended?
In this episode, I walk through the five-step framework we use at Exposure Ninja to get clients recommended by AI tools — the same approach that's driven measurable traffic and sales for brands like The Ordinary.
You'll learn how to audit your current AI visibility using tools that aggregate data across multiple platforms, rather than manually testing prompts.
We'll cover the SEO foundations that matter (and why they're necessary but insufficient on their own). And I'll show you the "query fan-out" approach that gets your content cited multiple times within a single AI response.
The most interesting finding from our work: AI tools don't necessarily recommend the biggest brands.
They recommend the brands most clearly associated with specific concepts that match the user's query. This creates an opportunity for businesses with sharp positioning to outperform larger, less focused competitors.
We helped The Ordinary dominate "good value skincare" recommendations across multiple AI platforms by ensuring every mention of their brand — across their own content, third-party publications, and user-generated reviews — reinforced the same core concepts: good value and scientifically backed.
The framework covers five areas: visibility auditing, SEO foundations, content optimisation for AI consumption, strategic ubiquity across trusted sources, and preparing for paid visibility in AI results (which is already beginning with Google's AI Overviews).
Each step includes specific tactics you can implement, tools we use with clients, and real examples of what works in practice.
If you're building your 2026 marketing strategy, this is the AI Search Optimisation roadmap you need.
Listen to these episodes next:
How To Create and Optimise Your Content for AI Search
https://exposureninja.com/podcast/363/
Copy The 3 Pillars of £50m+ SEO Campaigns
https://exposureninja.com/podcast/371/
The BEST SEO Strategies for 2026