I've been into sales funnel industry for more than a year now and have bult a lot of sales funnels for my clients.
In this period, I've realized that there are some elements that if we have properly in our sales funnel, It converts MORE!
And Here're 3 of them 
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#1 Copywriting
No matter how good your offer is, What's the point if people don't reach that section? You need to get viewer's attention and hook them to see your offer and Copywriting does it!
You need to have a Good sales copy for your funnel if you want it to be High-Converting
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#2 An Irresistible Offer
Why should people buy from you instead of buying from your competitors? You may be selling the same solution which other are selling.
If you want your Product/Service to get sold, You don't just need to sell them 1 thing, give them an IRRESISTIBLE OFFER and let them see how much value you're giving.
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#3 Design
Design is something that has the ability to attract/hook the viewer to make them go-through full page. A good design also increases the readability of copy and helps viewer to understand your product.
Hence If you've killer copy and offer but the Design is SHITTY, You can't expect the funnel to be high-Converting!
Remember, am not talking about PROFESSIONAL LEVEL DESIGN, Simple designs also works if its designed properly!!!
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And You can't miss any of the above elements if you really want your funnel to be high-converting.
Got it?
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Digital Pravakar :)