If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....
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If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....
How Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong Client
The Digital Remodeler
14 minutes
3 months ago
How Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong Client
In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for. Carl walks through each phase of the homeowner journey: Awareness: How to show up in local search and map listings Consideration: Why portfolios, case studies, and project photos matter Decision: Winning the estimate war wit...
The Digital Remodeler
If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month....
