In this digital revolution podcast, Arwyn Bailey from TL Media and Steve Pailthorpe from Iconic Digital discuss how to use photography and videography to get maximum ROI from your digital marketing campaign. We discuss artificial intelligence, social media channels and the best way to get results from video. 

Understanding marketing is key to a brand's success. This all starts with a storyboard. How can your visual assets represent you, tell your story well? This process also involves a lot of creativity and brain storming. One can have the “best” equipment and software there is, but without having a creative skill set, combined with experience, a video can end up being disjointed, lacking in a link to your brand, or just downright boring.

There is still a place for video and still imagery, but marketers must understand how and where to utilise these to get maximum results.