The CMO is the champion of the customer experience and should be responsible for ensuring that the brand empathises with its audience. In this Digital Revolution Podcast, Steve Pailthorpe speaks to Lesley Wilson from the Worshipful Company of Marketors about the role of the 2021 CMO.

Brand empathy is so vitally important in this modern world. Understanding the customers experience, ultimately empowers businesses to make sound decisions about how to engage. Within the marketing world, many of our colleagues have sadly lost jobs or been furloughed. The way that companies have responded to the pandemic has really helped defined some brands – both positively and negatively.