In 2016, Aneka Johnson found herself struggling with illness, depression, and a strong desire to heal. Then Chubbs, her dog son, came into her life, bringing her hope and a renewed purpose. He was the companion she never knew she needed, and he truly rescued her. Without him, Aneka doubts she would be here today to share her journey or other inspiring stories of fellow dog parents. Getting a dog is just the beginning of an incredible adventure. With over eight years of experience as a devoted dog mum, Aneka shares her insights and knowledge to eliminate the guesswork. Your ultimate guide to raising happy and healthy dogs, from puppyhood to their senior years. This way, you can spend more quality time with your furry friend and less time searching for how to be the best dog parent. Allow The Dog Mum to help you!
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In 2016, Aneka Johnson found herself struggling with illness, depression, and a strong desire to heal. Then Chubbs, her dog son, came into her life, bringing her hope and a renewed purpose. He was the companion she never knew she needed, and he truly rescued her. Without him, Aneka doubts she would be here today to share her journey or other inspiring stories of fellow dog parents. Getting a dog is just the beginning of an incredible adventure. With over eight years of experience as a devoted dog mum, Aneka shares her insights and knowledge to eliminate the guesswork. Your ultimate guide to raising happy and healthy dogs, from puppyhood to their senior years. This way, you can spend more quality time with your furry friend and less time searching for how to be the best dog parent. Allow The Dog Mum to help you!
Building Community and Sustainability in the Pet Industry with Teddy Maximus
The Dog Mum
52 minutes
2 days ago
Building Community and Sustainability in the Pet Industry with Teddy Maximus
In this episode, Aneka speaks with special guest, Holly, the founder of Teddy Maximus, a luxury dog accessory brand inspired by her beloved dachshund, Teddy. They take a look at Holly's journey as a dog mum and entrepreneur, exploring the origins of her brand, which aims to make life easier for dog parents while ensuring their furry companions can join in on adventures. Holly shares her insights on building a community, the challenges of entrepreneurship, and the joy of creating high-quality, stylish dog accessories.
KEY TAKEAWAYS
The brand was inspired by the founder's love for her dachshund, Teddy, and the desire to create functional, stylish products that enhance the experience of being a dog parent while allowing for adventures in urban settings.
Teddy Maximus emphasises luxury and craftsmanship, sourcing materials from UK artisans and ensuring that products are durable and sustainable, which aligns with the growing consumer demand for responsible pet products.
Building a supportive community is crucial for the brand's success. Engaging with customers, listening to their feedback, and fostering relationships both online and offline have been key strategies in growing the brand.
The journey of starting and running a business involves overcoming fears, making tough decisions, and maintaining persistence. The founder highlights the importance of staying true to one's values and mission, even during challenging times.
Juggling responsibilities as a dog mom, human mom, and entrepreneur requires effective time management and prioritisation. Carving out quality time for family and pets is essential to maintain a healthy work-life balance.
BEST MOMENTS
"Teddy Maximus is all about fun, luxury British style. The real catalyst to setting up the business was getting my dashing Teddy."
"We always say we're about fun, luxury, British style. The thing that makes us different is our attention to detail and the craftsmanship."
"You really have to take a chance. You have to listen to your gut and be true to yourself."
"I think also that understanding that you have with each other when you have a dog is very special."
"It's about creating things that look good in your home too, not having to compromise on style."
ABOUT THE HOST
Aneka Johnson, founder of The Cuddle Club and co-founder of London Dog Week, is a purpose-driven entrepreneur and devoted dog mum to her French bulldog, Chubbs. Her journey as a ‘pet-preneur’ began while battling health challenges, anxiety, and depression - until Chubbs changed her life. Aneka now inspires others through her relatable, uplifting approach to dog parenthood and therapy. Under Aneka's guidance, the Cuddle Club has been featured in prominent media outlets like London Live, The Lorraine Show, Forbes, Evening Standard, Marie Claire, Daily Mail, and BBC Radio London.
www.thecuddleclubuk.com
@anekajohnsonofficial
The Dog Mum
In 2016, Aneka Johnson found herself struggling with illness, depression, and a strong desire to heal. Then Chubbs, her dog son, came into her life, bringing her hope and a renewed purpose. He was the companion she never knew she needed, and he truly rescued her. Without him, Aneka doubts she would be here today to share her journey or other inspiring stories of fellow dog parents. Getting a dog is just the beginning of an incredible adventure. With over eight years of experience as a devoted dog mum, Aneka shares her insights and knowledge to eliminate the guesswork. Your ultimate guide to raising happy and healthy dogs, from puppyhood to their senior years. This way, you can spend more quality time with your furry friend and less time searching for how to be the best dog parent. Allow The Dog Mum to help you!
