Raaed Sheibani, Country Manager for StashAway in the UAE, traces his journey from early-stage startup roles and McKinsey consulting to growth and operations leadership before taking on local expansion at StashAway. He explains that his attraction to the firm lies in its mission to democratize investing—no minimums, curated investment options, and tailored products for both retail and high-net-worth clients. Day-to-day, he focuses on strategy, execution, local product-market fit, and listening to customer feedback to refine offerings.StashAway’s approach centers on simplifying choices and reducing analysis paralysis: the investments team curates ETFs and actively monitors and swaps options when better ones appear, while portfolios are rebalanced regularly. The platform offers managed general investing portfolios, DIY ETF selection, cash management, and private market products (private credit now, private equity and infrastructure soon). For higher-value clients, StashAway Reserve provides personal wealth advisors and institutional-fee access to private opportunities, while the company maintains a flat management fee to avoid guidance bias.Raaed emphasizes financial fundamentals for early investors—pay off high-interest debt, build a 4–12 month safety net, and automate regular investments to benefit from compounding rather than trying to time the market. He highlights StashAway’s education initiatives, including the StashAway Academy and participation in DIFC’s One Million Learners program, plus plans for bite-sized, gamified content and upcoming UAE-focused products like Sharia-compliant portfolios and expanded private market offerings.