Citruslabs is a digital CRO (contract research organization) with a specific focus on consumer brands. Citruslabs helps brands successfully conduct and manage their clinical trials from start to finish. Since 2015, Citruslabs helped hundreds of organizations of all sizes - from small consumer brands to large pharmaceutical companies - to bring their clinical studies to life. Amongst others, Citruslabs has successfully worked with Biophytis, HUM Nutrition, and Common Heir, to name a few. About our guest:  Susanne is the co-founder & CEO of Citruslabs. She was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate. MindMate helps its users to reduce the risk of developing cognitive decline, such as Alzheimer's and Dementia, through a daily activities plan consisting of physical exercises, recipes, brain games, and education on healthy aging. The app has won multiple awards and is often titled "the ultimate Alzheimer's app". Before her career as an entrepreneur, Susanne worked in consulting at PwC.  Recommended book by Susanne:  The Gift of Fear by Gavin de Becker