In Episode 21 of The Drake Insights Podcast, host Natasha Drake and senior living expert Andrew Gall discuss a controversial yet crucial topic: the integration of clinical and care teams into the sales and marketing process in senior living communities. Gall, a customer success manager from PointClickCare with extensive experience in senior living operations, sales, and marketing, emphasizes the growing disconnect between the promises made during the sales process and the actual care delivered to residents. This disconnect often leads to resident dissatisfaction and high turnover rates. The conversation highlights the necessity for a shift towards a proactive care model that involves clinical teams from the outset. This approach not only eases the concerns of potential residents and their families, especially the boomer generation seeking transparency, but also contributes to better resident outcomes and community stability. The discussion centers around "value-based care" and how operationalizing it and adopting technologies can be a solution to key challenges in the industry. They further explores the role of technology in achieving these goals. This episode provides valuable insights for senior living operators, sales and marketing professionals, and anyone interested in the evolving landscape of senior care. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or PointClickCare at https://pointclickcare.com/