The DRINKS Podcast: The Business of Online Alcohol
Brandon Amoroso
27 episodes
5 days ago
In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed. Inside the conversation 🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters. 🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals. 💸 Price-point reset: turning California’s bulk-wine oversupp...
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In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed. Inside the conversation 🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters. 🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals. 💸 Price-point reset: turning California’s bulk-wine oversupp...
How to Crack the U.S. Wine Market: Beating the Three‑Tier Maze & Winning Big‑Box Retail - 025
The DRINKS Podcast: The Business of Online Alcohol
33 minutes
6 months ago
How to Crack the U.S. Wine Market: Beating the Three‑Tier Maze & Winning Big‑Box Retail - 025
Brandon Amoroso sits down with Pedro Garcia—Managing Director USA & Canada for global wine powerhouse Felix Solis Avantis—to unpack the playbook he’s used to push a family‑owned Spanish brand into Costco, Sam’s Club, and dozens of regional chains. Pedro reveals how deep distributor know‑how, retailer‑focused “experience trips,” and relentless price‑to‑quality discipline can help any wine entrepreneur outmaneuver the three‑tier bottleneck, survive margin‑crunching headwinds, and prep for t...
The DRINKS Podcast: The Business of Online Alcohol
In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed. Inside the conversation 🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters. 🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals. 💸 Price-point reset: turning California’s bulk-wine oversupp...
