How Tangerine took aim at bleak banks with a Severance-style ad

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The Drum: Anatomy of an Ad

The Drum

20 episodes

9 months ago

The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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How Tangerine took aim at bleak banks with a Severance-style ad

The Drum: Anatomy of an Ad

28 minutes 14 seconds

2 years ago

How Tangerine took aim at bleak banks with a Severance-style ad

This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking.

Hosted on Acast. See acast.com/privacy for more information.