Advertising’s new currency is attention – and it’s going to help advertisers ensure accountability overspend. It isn’t only reactive, it’s the organic extension of an existing verification solution. With disruption on the horizon, brands will be looking for other measures to gauge performance in an accurate, privacy-friendly way. This shift in focus, along with advancements in contextual targeting, is a natural evolution that will provide advertisers with better quality inventory and stronger results. In collaboration with DoubleVerify featuring Nick Reid, EMEA’s Senior VP & Managing Director and Jenni Baker, Assistant Editor at The Drum.
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