B2B’s next level: where digital marketing goes from here

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The Drum Predicts

The Drum

10 episodes

9 months ago

Don’t miss out on this year’s predictions, it’s your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality.

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Hosted on Acast. See acast.com/privacy for more information.

B2B’s next level: where digital marketing goes from here

The Drum Predicts

29 minutes 2 seconds

3 years ago

B2B’s next level: where digital marketing goes from here

Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset. Old school tactics have been abandoned or altered to favor new ways of reaching more empowered decision-makers. This year will prove to be the most dynamic in the history of B2B marketing, so what are the brave new methods that marketers can embrace to really drive growth for their organizations? In collaboration with Omobono, featuring Anamika Gupta, Director & Head of Customer Marketing of Fujitsu America, Simon McEvoy, Head of Strategy of Omobono and Kenneth Hein, US Editor of The Drum.

Hosted on Acast. See acast.com/privacy for more information.