Ep 11 - Turning Disaster to your Advantage in DTC

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 11 - Turning Disaster to your Advantage in DTC - David Michael Powell

The DTC Deep Dive

35 minutes 28 seconds

3 years ago

Ep 11 - Turning Disaster to your Advantage in DTC - David Michael Powell

Welcome to the dtc deep dive. This week I chat with David Michael Powell from 304 Clothing and listen to what he has to say about Influencer Marketing, Partnering, Fast Fashion, and picking yourself back up when disaster strikes your brand.

On starting the brand from a group of University friends and finding inspiration for clothing on Tumblr.
Why Influencer marketing has changed from big names repping your brand, to get ordinary people to demonstrate your product in a UGC model.
How David and the team rebranded after the loss of 300 grand worth of stock in a warehouse fire.
Partnering with ASOS and Asda in order to promote their brand to a larger target market, and dropping the ‘lad brand’ image.
Fast Fasion, and how implementing a custom designer in your online store encourages customers to buy clothes long term.

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