Ep 13 - Curing Footpain with DTC Shoes

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The DTC Deep Dive

Fraggell

26 episodes

1 week ago

Each week Fraser speaks to leaders within the DTC marketing space. From brand owners to social media experts, the goal is to learn and grow in our own business journey. Want to learn more about what we do at Fraggell - Head to fraggell.agency

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Ep 13 - Curing Footpain with DTC Shoes - Sean McGinnis

The DTC Deep Dive

31 minutes 5 seconds

3 years ago

Ep 13 - Curing Footpain with DTC Shoes - Sean McGinnis

Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish.

On Sean’s beginnings in direct sales, becoming proficient at SEO and joining KURU.
Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume.
Non-brand campaigns on Google in order to drive people searching for ‘foot pain’ towards KURU by bidding on foot pain and foot care keywords.
On KURU’s upcoming move to Shopify and wanting to test quizzes and recommendation engine testing.
On their past experiences running their own Magento store and the issues they had fixing all of their own bugs and keeping things running.
On moving into retail stores, and how having a brick and mortar store helps you to curate your user experience as well as acting as a billboard for your brand.

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