In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand.

Here's a glimpse of what you'll learn:

• Founding GoSili to create safe, plastic-free products for kids

• Early days: inventing silicone sleeves and DIY drop tests

• Breaking into mass distribution after Canada’s plastic ban

• Customer acquisition before e-commerce and social media

• Lessons from trade shows and retail partnerships

• The Target dream and why it didn’t meet expectations

• Selling the company to Evenflo and the challenges that followed

• Buying back the company and rebuilding from the ground up

• Launching recycling initiatives for silicone products

• Expanding into new markets like hospitality with the DRYNK line

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