Creators Are Worth Billions. Here's A Guide to Understanding Why.

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The Due Dilly Podcast: Breaking Down the Deals, Documents ,and Decisions Behind Modern Businesses

Due Dilly Advisory

6 episodes

22 hours ago

Due Dilly tells the real stories behind how businesses and creators build power by dissecting the paperwork, the people, and the decisions underneath the headlines. Hosted by Jonathan Jackson and Carl Joseph-Black, the show blends historical context, forensic analysis, and operator-level insight to decode how companies scale, how creators professionalize, and how the modern economy actually works, and how you can build inside of it. The money is always talking, we help you listen.

All content for The Due Dilly Podcast: Breaking Down the Deals, Documents ,and Decisions Behind Modern Businesses is the property of Due Dilly Advisory and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Education,

Business

Creators Are Worth Billions. Here's A Guide to Understanding Why.

The Due Dilly Podcast: Breaking Down the Deals, Documents ,and Decisions Behind Modern Businesses

48 minutes

2 months ago

Creators Are Worth Billions. Here's A Guide to Understanding Why.

Everyone is talking about the 'creator economy'. But what does it mean? What makes a "creator" a "creator"? And why is Wall Street pumping billions into it?

In this episode, (and this season) we are focused on unpacking what the creator economy is, how is it is being value, what is underpinning it, and how creators are starting to take on investment If you're a creator yourself, work in media, entertainment, or finance, this is for you.

Things You'll Learn:

Why (and how) money is flowing into creators and tools they use
How ownership of the full value chain flips leverage
How creators are becoming investible (and why that matters)

In this episode, we cover:

(00:00) - Introduction to Due Dilly
(00:31) - What is the Creator Economy?
(03:55) - Goldman Sachs Report: The $500B Creator Economy
(08:50) - The Shift from Traditional Intermediaries
(13:31) - How Creators Own the Entire Value Chain
(17:22) - The Future of Angel Investing in Creators
(18:48) - Where the Money is Coming From
(19:23) - Slow Ventures: Investing Directly in Creators
(20:31) - Case Study: Jonathan Katz Moses - Woodworking Empire
(23:07) - Building Your Own Mini Home Depot
(23:57) - VCs Investing in Creator Infrastructure
(28:05) - The Scale of Capital Deployment
(29:16) - Leveraging Multiple Platforms
(32:51) - Private Equity Enters the Creator Economy
(36:37) - Understanding Different Investment Perspectives
(38:07) - Thinking Like a Company, Not Just Talent
(41:05) - YouTube's Dominance: 13% of All TV Consumption
(44:01) - Case Study: Zach Bia and Field Trip Records
(47:20) - Closing Thoughts: Follow the Money

Key References:

Goldman Sachs report: https://creatorswithinfluence.com/wp-content/uploads/2025/04/Goldman-Sachs-Global-Investment-Research-Creator-Economy-Framing-Market-Opportunity-Download-Report-March-26-2025.pdf
Doug Shapiro: https://dougshapiro.substack.com/p/tectonic-trends-in-media
Mary Meeker Internet Trends https://www.bondcap.com/#specialreports
Slow Ventures Investment https://slowupload.beehiiv.com/p/our-first-creator-fund-investment-jonathan-katz-moses

Extensive linked references: https://dub.sh/DDSources

Follow Due Dilly on Instagram: https://www.instagram.com/duedillypod/

Subscribe to Due Dilly on Youtube: https://ggl.link/DueDillyYT

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.