How Events Become Big Creator Businesses (and how to build your own)

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The Due Dilly Podcast: Breaking Down the Deals, Documents ,and Decisions Behind Modern Businesses

Due Dilly Advisory

6 episodes

22 hours ago

Due Dilly tells the real stories behind how businesses and creators build power by dissecting the paperwork, the people, and the decisions underneath the headlines. Hosted by Jonathan Jackson and Carl Joseph-Black, the show blends historical context, forensic analysis, and operator-level insight to decode how companies scale, how creators professionalize, and how the modern economy actually works, and how you can build inside of it. The money is always talking, we help you listen.

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Entrepreneurship

Education,

Business

How Events Become Big Creator Businesses (and how to build your own)

The Due Dilly Podcast: Breaking Down the Deals, Documents ,and Decisions Behind Modern Businesses

59 minutes

1 month ago

How Events Become Big Creator Businesses (and how to build your own)

Convenings and events are some of the most investible, profitable, and scalable ventures in the market right now. They are also still some of the most misunderstood This episode will help explain why, and where the opportunities are for you to build with people in mind. Jonathan opens up about the early start of AfroTech, and how it set a new standard for how and what convening can look and feel like. If you're building with people in mind, this episode is for you.

Things you'll learn:

Convening vs. event: Convenings are consistent, purpose‑driven gatherings that build trust and culture; events can be ad hoc one‑offs.
Business mechanics: Revenue stacks include pay‑to‑speak/panel, sponsorship tiers, installs, VIP access, and licensing of IP; scarcity and signal value drive pricing.
Deal flow dynamics: Convenings create concentrated access and relationship acceleration, where major deals close via serendipity and proximity, not boardrooms.
Valuation at scale: Convenings are still underpriced culture assets; the Informa–Ascential acquisition shows how bundling marquee convenings compounds distribution and credibility.
Creator leverage: Creators act as distribution networks—embedding with convenings or being integrated (e.g., ESPN with Katie Feeney)—bridging new audiences and monetizing access.

We cover:

(00:00) - Introduction to Convenings and Events
(01:48) - Events vs. Convenings
(06:38) - The Evolution of AfroTech
(13:10) - Types of Convenings: Tone Setters and Industry Standards
(23:38) - Deep Community Strategy
(25:44) - The Business Model of Convenings
(28:06) - Informa and Convenining Valuations
(34:18) - Friction creates Freedom
(38:33) - Concentrated Access and Relationship Acceleration
(41:08) - Design and Experience Architecture
(46:43) - Networks Are Betting On Creators
(50:31) - The Informa Acquisition and Valuation of Convenings
(53:28) - Creators as Distribution Networks
(56:30) - The Power of Friction and Premium Experiences

Key Sources:
At Cannes Lions, everyone is selling your attention - https://www.axios.com/2025/06/

Anima Iris Yacht - https://noblesse.yachts/anima-maris

More Information on Due Dilly:

Our open bibliography: https://dub.sh/DDSources
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