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The Dylan Kohlstadt Show
Dylan Kohlstadt
52 episodes
3 weeks ago
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
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Entrepreneurship
Business,
Management,
Marketing
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All content for The Dylan Kohlstadt Show is the property of Dylan Kohlstadt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
Show more...
Entrepreneurship
Business,
Management,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/84/f8/cc/84f8cc2d-d1cb-93fc-6aa1-cd7147d70abf/mza_1273986064079956600.jpg/600x600bb.jpg
B2B Leaders Series: Marketing to Engineers
The Dylan Kohlstadt Show
56 minutes
3 weeks ago
B2B Leaders Series: Marketing to Engineers
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
The Dylan Kohlstadt Show
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...