Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
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Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
Podcasts, Paid Advertising, and Unfiltered Creativity | Terence Mentor
The Dylan Kohlstadt Show
30 minutes
10 months ago
Podcasts, Paid Advertising, and Unfiltered Creativity | Terence Mentor
"Be as crazy as possible. Be as open and broad-minded as you are, and then have people around you to pull you back down to the thing that's most workable." Terence is a brutal podcast host (in the best way) and got me sweating with his tough questions. So I got my own back! Well, kind of. Thanks Terence, for joining me for this episode and sharing your knowledge. We spoke about: - What makes podcasts uniquely valuable - The key ingredients of an interesting podcast - Why you shoul...
The Dylan Kohlstadt Show
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
