Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
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Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
Public Speaking, Vulnerability, and Finding Your Voice | Simon Ekin
The Dylan Kohlstadt Show
40 minutes
1 year ago
Public Speaking, Vulnerability, and Finding Your Voice | Simon Ekin
"Vulnerability is the birthplace of creativity." And wow, this was definitely a first for me. I interviewed someone on my podcast, and to my surprise... he was naked. Welcome to this wholly unique and eye-opening episode, in which I sat down with the extraordinary Simon Ekin, famously known as The Naked Speaker. Watch the episode to learn: - The significance of vulnerability and authenticity in connecting with your audience. - Cultural differences and personal experiences that shape pers...
The Dylan Kohlstadt Show
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...