Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
All content for The Dylan Kohlstadt Show is the property of Dylan Kohlstadt and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
The Risks and Rewards of Change | Kathryn Strachan
The Dylan Kohlstadt Show
32 minutes
11 months ago
The Risks and Rewards of Change | Kathryn Strachan
"For me, selling my business felt like going through a breakup." Business owners, do yourself a favor and listen to my latest podcast episode with Kathryn Strachan (Fractional CMO, author, award-winner...the list goes on; she's a powerhouse). You'll find out: - The best time to sell your business - The most underrated skill in marketing - What holds companies back from scaling their business - How to get started with personal branding - And what is, in my opinion, the worst ...
The Dylan Kohlstadt Show
Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campa...
