Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy

Description:

In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business.

Key Topics Covered:

• Why a “one-size-fits-all” percentage for ad spend doesn’t work
• The importance of setting net profit goals and working backwards
• The 50-30-20 rule: gross profit, operating expenses, and net profit
• How to avoid over-reliance on ads and focus on brand strength
• Real-world examples from brands spending as little as 5% on ads while maintaining high profitability

If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! 💡

📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com

Listen to this episode on your favorite platform:

• 🎧 Apple Podcasts
• 🎧 Spotify

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