The most important ingredient of a globally successful game is, obviously, a great game.

But after the long gruelling journey of building a great game, what developers often find is another mountain of work ahead — the marketing, distribution, localization, monetization, compliance, etc — i.e. the "business stuff" needed to be done to take their game to the world and make money.

Will Bohn is the founder of Wortal, which is a suite of platforms and tools that help developers avoid exactly the above headache.

In this conversation, he helps us understand what they really do and how they do it. Then, as customary in recent episodes, we talk about building a business in Japan and the challenges / opportunities we've found here.