In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.) -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image...
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In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.) -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image...
TEA 198: The #1 Metric You Need To Know In Your Business (DANGER: Nerdy Episode)
The Ecommerce Alley
33 minutes
3 months ago
TEA 198: The #1 Metric You Need To Know In Your Business (DANGER: Nerdy Episode)
Every DTC founder knows revenue isn’t profit—but do you really know how much each sale actually contributes to your bottom line? In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You’ll learn how to calculate it, why it’s the most important number for cash flow clarity, and how to use it to drive smarter decisions around pricing, marketing, and growth. Here’s what we cover: The exact formula for Contribution Margin (with a real-world pet + apparel brand ex...
The Ecommerce Alley
In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.) -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image...
