E02: Finance Meets eCommerce

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The Ecommerce Practitioners

Vikram Saxena

10 episodes

6 hours ago

The eCommerce Practitioners is a podcast for hands-on professionals shaping the world of eCommerce. Featuring experts across product, customer experience, data, order management, peak trading, finance, integrations, and more, it focuses on real-world execution over theory. Each episode dives deep into practical challenges, strategies, and lessons from those actively building and managing eCommerce systems. Whether you're in operations, systems, or customer service, this podcast offers actionable insights to power modern commerce.

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E02: Finance Meets eCommerce

The Ecommerce Practitioners

43 minutes 24 seconds

10 months ago

E02: Finance Meets eCommerce

In this episode, we dive into an exciting conversation with Marc Rickard, Finance director at GAC, a leading musical instrument retailer.

This episode dives into the unique challenges of running an eCommerce business in the music industry and explores how data, omnichannel strategies, and AI are shaping the future of retail.

Key Highlights:

· The role of analytics in eCommerce success

· Challenges of selling musical instruments online

· Balancing profitability and competitive pricing

· The impact of omnichannel retail on customer experience

· Black Friday strategies for maximizing sales

· Future trends in AI and composable commerce

Guest: Marc Rickard, Finance Director, GAK

Host: Vikram Saxena, CEO, BetterCommerce

Listen now for expert insights into the evolving world of digital commerce!

💡 Follow the Podcast for More Episodes on eCommerce and Retail Tech!

#eCommerce #RetailTech #DigitalTransformation #Omnichannel#ComposableCommerce #DataDrivenMarketing #BetterCommerce #Podcast