E03: Mastering Multi-Brand Commerce

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The Ecommerce Practitioners

Vikram Saxena

10 episodes

6 hours ago

The eCommerce Practitioners is a podcast for hands-on professionals shaping the world of eCommerce. Featuring experts across product, customer experience, data, order management, peak trading, finance, integrations, and more, it focuses on real-world execution over theory. Each episode dives deep into practical challenges, strategies, and lessons from those actively building and managing eCommerce systems. Whether you're in operations, systems, or customer service, this podcast offers actionable insights to power modern commerce.

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All content for The Ecommerce Practitioners is the property of Vikram Saxena and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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E03: Mastering Multi-Brand Commerce

The Ecommerce Practitioners

51 minutes 11 seconds

9 months ago

E03: Mastering Multi-Brand Commerce

In this episode of Mastering Multi-Brand Commerce, James Ewens from Open 24-7 shares his journey managing multiple e-commerce brands.

Discover insights on tackling operational challenges, balancing B2B and B2C fulfillment, leveraging AI for efficiency, and the power of a centralized system. Plus, James offers practical advice for entrepreneurs looking to scale in the multi-brand space.

Takeaways:

• How to manage multiple brands efficiently

• Why cash flow management is vital for seasonal businesses

• The power of centralized systems for streamlining operations

• Tailoring marketing strategies to brand identity

• Enhancing the customer experience across brands

• Streamlining B2B and B2C fulfilment

• The role of AI in supporting creativity, not replacing it

• Why a modular tech stack boosts flexibility and scalability|

• The importance of failing fast in multi-brand entrepreneurship

• How team engagement drives better decision-making

#ECommerce #MultiBrandManagement #B2B #B2C #AI