In this episode, Vikram Saxena chats with Emma Hoten-Pool about the evolving landscape of B2B digital transformation. With a strong foundation in B2C, Emma shares her journey into the B2B world—highlighting the importance of customer-centricity, building internal alignment, and making a solid business case for technology investments.

They dive into how content and social media are reshaping B2B marketing, the unique challenges of scaling operations, and the leadership mindset required to drive digital change.

What you’ll learn:

• What B2B brands can borrow from B2C
• How to align teams for digital success
• The untapped potential of content marketing in B2B
• Ways to build tech investment cases that actually win
• Leadership lessons for a rapidly changing market

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce

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#B2B #DigitalTransformation #eCommerce #Leadership #CustomerExperience #ContentMarketing