In this episode, Vikram Saxena sits down with Mark Ripley, a leading expert in PIM and data management, to explore the evolving role of product and master data in modern commerce.

They break down the differences between Product Information Management (PIM) and Master Data Management (MDM), the common pitfalls during implementation, and what it really takes to define success in a data-driven world.

From leveraging AI to improving content quality to the crucial role of stakeholder alignment and governance—this episode is full of insights for any business serious about scaling with clean, consistent, and actionable data.

What you’ll learn:

• The difference between PIM and MDM—and why it matters
• How to improve data quality and governance at scale
• Where AI fits into the future of PIM
• Tips for building a successful implementation strategy
• Why quick wins matter in proving value
• Lessons from real-world PIM challenges

🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce
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#PIM #MDM #ProductInformationManagement #DataQuality #AIinPIM #eCommerce #DigitalTransformation #DataGovernance #B2BeCommerce #BetterCommerce