I’ve spent a long time obsessed with one question:
“What REALLY separates top EdTech reps from everyone else?”
When I started, there was no roadmap — just trial, error, and a lot of “figure it out.”
But the game changed when I started learning directly from:
• Reps who consistently crushed quota
• Educators who shared what actually builds trust
• Leaders who knew how to create real impact
I realized something important:
The best EdTech sellers don’t just sell.
They understand schools. They understand people. They understand why this work matters.
So I’m putting everything I’ve learned — and the voices of others who’ve done it — into one place.
⸻
🎙️ The EdTech Sales Playbook
What to expect:
• Real talk on what works (and what doesn’t)
• Guest speakers every episode
• The actual mindset + strategies behind sustainable success
I’ve spent a long time obsessed with one question:
“What REALLY separates top EdTech reps from everyone else?”
When I started, there was no roadmap — just trial, error, and a lot of “figure it out.”
But the game changed when I started learning directly from:
• Reps who consistently crushed quota
• Educators who shared what actually builds trust
• Leaders who knew how to create real impact
I realized something important:
The best EdTech sellers don’t just sell.
They understand schools. They understand people. They understand why this work matters.
So I’m putting everything I’ve learned — and the voices of others who’ve done it — into one place.
⸻
🎙️ The EdTech Sales Playbook
What to expect:
• Real talk on what works (and what doesn’t)
• Guest speakers every episode
• The actual mindset + strategies behind sustainable success

Kristina Mitchell discusses her transition from the education sector to sales, highlighting the stark differences in how knowledge is valued in both fields. She reflects on the challenges of leaving a familiar environment and the realization that in sales, outcomes take precedence over academic credentials.
takeaways