I’ve spent a long time obsessed with one question:
“What REALLY separates top EdTech reps from everyone else?”
When I started, there was no roadmap — just trial, error, and a lot of “figure it out.”
But the game changed when I started learning directly from:
• Reps who consistently crushed quota
• Educators who shared what actually builds trust
• Leaders who knew how to create real impact
I realized something important:
The best EdTech sellers don’t just sell.
They understand schools. They understand people. They understand why this work matters.
So I’m putting everything I’ve learned — and the voices of others who’ve done it — into one place.
⸻
🎙️ The EdTech Sales Playbook
What to expect:
• Real talk on what works (and what doesn’t)
• Guest speakers every episode
• The actual mindset + strategies behind sustainable success
I’ve spent a long time obsessed with one question:
“What REALLY separates top EdTech reps from everyone else?”
When I started, there was no roadmap — just trial, error, and a lot of “figure it out.”
But the game changed when I started learning directly from:
• Reps who consistently crushed quota
• Educators who shared what actually builds trust
• Leaders who knew how to create real impact
I realized something important:
The best EdTech sellers don’t just sell.
They understand schools. They understand people. They understand why this work matters.
So I’m putting everything I’ve learned — and the voices of others who’ve done it — into one place.
⸻
🎙️ The EdTech Sales Playbook
What to expect:
• Real talk on what works (and what doesn’t)
• Guest speakers every episode
• The actual mindset + strategies behind sustainable success

Welcome to the EdTech Sales Playbook podcast! In this episode, host Nicolas Sosa is joined by Luke Voorhies to explore strategies for gaining buy-in from all stakeholders in the EdTech sales process. They delve into the importance of leveraging co-ops and consortiums, and how to identify key influencers in your territory. With nine years of sales experience, Luke shares his journey from unexpected beginnings to becoming a problem-solving expert. Tune in for insightful discussions and practical advice for anyone in the EdTech sales field. Enjoy the episode!