How to avoid a great design falling apart at the printer. Learn more about how AI-driven colour correction and cloud-based approvals are revolutionising the process.

Imagine seeing live press measurements on calibrated screens from anywhere in the world, bringing original intent and final output together in real-time. 

In Episode 9 of The Effectiveness Gap, we talk with Leigh Evans, founder of DTP Solutions, about the critical link between brand design, print, and colour management.

Because an effective design isn't just about how it looks on screen, it's about how it appears in the shopper's hand.

Leigh reveals why so many brands still struggle with brand colour consistency. From RGB vs. CMYK to inconsistent proofs and missed expectations, Leigh shares why colour consistency is one of the challenges brands face today and how new technologies like spectrophotometers, ICC profiling, and AI-driven colour correction are changing the game. 

Leigh's key advice? Treat colour management as a business asset, not a technical afterthought. Bringing print experts into the design process early can prevent blind spots and ensure your brand looks professional across all touchpoints. 

The Effectiveness Gap is a 10-part series where we team up with leading experts and brand owners to unpack every step that can make your design process work better, reduce wasted effort, and create more impact for brands and packaging. Every week, a new podcast.

If you care about print quality, colour accuracy, and protecting your brand integrity from screen to shelf, this one’s for you. 

To learn more about a new perspective on the design process for brands and packaging, visit ⁠wegiveperspective.com⁠ or follow us on LinkedIn.

This podcast series is created and produced by Perspective, and hosted by Nike Stellamans and Marcel Verhaaf. Recording, editing and mastering by De Podcastexpert.