In this episode,  Sajid Akhtar, the founder of Ascend Analytics,  discusses how to start and scale a data analytics company. Sajid shares his personal journey and the strategies he used to grow his company, including identifying a unique selling point and focusing on employee retention. He also dives into how to structure compensation for key team members and provides insights on selling your services in the competitive analytics space. Whether you're thinking of starting your own data analytics firm or looking to scale an existing business, Sajid's expert advice will provide you with practical tips to grow your company effectively.