There are many paths that help us build learning experiences that are in tune with the audience and the organization. One aspect that too many of us ignore is the rich data set that likely exists about the audience. We may do a post-event evaluation, but what if we used that data at the start, to inform our design? That’s what I’ll be discussing in this episode with Lori Niles-Hofmann.

Lori is a senior learning strategist with over 20 years’ of L&D experience. She specializes in large-scale digital learning transformation at her company NilesNolen. Her eBook, Data-Driven Learning Design (see link below) explains the data-based methodology she developed for understanding an audience’s digital body language.

WE DISCUSS:

* How data-driven design differs from traditional data analytics
* Understanding the cues of digital body language (DBL) in learning design
* Compliance training data that is informative for design
* Why our industry is slow to adopt data-driven design
* Types of data gleaned from an LMS data and data external to the LMS
* Being aware of data protection and privacy
* Three phases of Lori's data-driven learning design process
* Examples of surprising data during the Data-Driven Learning Design process
* What to do to get started in data-driven learning design
* Common mistakes to avoid
* What we can learn from how marketers analyze digital data
* Learning campaigns

TIME: 26 minutes

TRANSCRIPT: [Download not found]

RESOURCES MENTIONED:

* Data Driven Learning Design: How to Decode Learner Digital Body Language (eBook)
* xAPI Learning Cohort
* Mike Taylor: Steal from Marketing
* Bianca Baumann: Creating Learning Experiences Using a Marketing Mix
* Ashley Sinclair: How to Apply Marketing to Your L&D
* HubSpot Free Marketing Courses