On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
All content for The Elusive Consumer is the property of The Elusive Consumer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher
The Elusive Consumer
42 minutes
1 year ago
Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher
Ever wondered what goes on behind the scenes at companies like Roku to truly understand their customers? Join us as we dive into the world of consumer insights with Danielle Blugrind, a seasoned market researcher at Roku. Discover how qualitative and quantitative data converge to shape products, features, and brand experiences. From ethnographic adventures to data-driven decision-making, this episode offers a rare glimpse into the art and science of decoding consumer behavior.
The Elusive Consumer
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
