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The Elusive Consumer
The Elusive Consumer
25 episodes
3 months ago
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by Merchants Media For booking inquires, email booking@merchantsmedia.com
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On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by Merchants Media For booking inquires, email booking@merchantsmedia.com
Show more...
Business News
News
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Ep. 14 - The Art and Science of Market Research
The Elusive Consumer
33 minutes
1 year ago
Ep. 14 - The Art and Science of Market Research
In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.
The Elusive Consumer
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by Merchants Media For booking inquires, email booking@merchantsmedia.com