On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
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On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
Ep. 18 - Cracking the Consumer Code: Lessons from Applebee's
The Elusive Consumer
44 minutes
10 months ago
Ep. 18 - Cracking the Consumer Code: Lessons from Applebee's
Today, Ellie sits down with Jill Marchick, a veteran insights leader at Applebee's. From navigating post-pandemic shifts in dining behavior to leveraging cutting-edge technology in research, Jill shares invaluable wisdom from her extensive career spanning roles at iconic brands like Starbucks and McDonald's. She offers fascinating perspectives on how casual dining is adapting to changing consumer expectations, the role of AI in research, and the delicate balance between innovation and maintaining brand identity
The Elusive Consumer
On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by Merchants Media
For booking inquires, email booking@merchantsmedia.com
