In this episode of The Elusive Consumer, host Ellie Tehrani sits down with Akash Sharma, Director of Product Innovation at Enverus, to explore how AI is transforming the traditionally conservative energy sector. From implementing generative AI in high-stakes environments to uncovering unstated customer needs, Akash shares insights on product development strategies that balance innovation with human expertise, revealing how energy companies are leveraging vast amounts of untapped data to turn hindsight into foresight.