At some point, we all get this idea in our head about what it means to be good at sales. It probably looks like being forceful, pushy, and maybe even a little exploitative. And those are all reasons that women entrepreneurs tend to shy away from sales, to their detriment. Jac White is here to turn that idea of sales on its head. Jac is the master of what she calls “relationship sales” and she believes that women are naturally good at it.  In today’s episode, she’s giving us advice for how to get started in relationship sales, how to work with your competitors in a way that benefits you both, and why women should lean into their natural talents and instincts when it comes to building and cultivating relationships. This episode is full of gems from Jac! Let’s dive in. What’s in this episode: [00:00] Intro [02:54] How Jac departed from her prescribed path early on [06:14] How motherhood influenced Jac’s career journey [14:05] What relationship sales are and why women are so good at it [17:25] Why you shouldn’t be afraid of “no” [24:16] How Jac works with her “competitors” to create opportunities and grow her business [30:08] What “shop talk” looks like for Jac and her industry peers (and why it’s so helpful) [33:41] Jac advice for leveraging and building new relationships [36:22] Kirsten’s quote of the day For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/. If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”