Sid Wahi, Director of Forbes Africa, and Alexander Knieps, founder of Printulu, had to make difficult decisions during the lockdown imposed due to the worst pandemic in decades. In order to assist other entrepreneurs in emerging markets entrepreneurs faced with EXACTLY THE SAME DECISIONS in these CRAZY times, they had the urge to share their experiences. The Emerging Market Entrepreneur is here to provide advice that is IMMEDIATELY implementable and assists in the necessary decisions that YOU have to make NOW.