Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of AMPECO, one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets. Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing. From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry. If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision. Chapters 00:00 The Cooperative Spirit of the EV Charging Industry 00:52 Introducing Baycho Georgiev & AMPECO’s Global Role 01:39 Building Marketing From the Ground Up 02:58 Hardware vs. Software Marketing in EV Charging 04:18 Building Trust Through Reliability & Unified Experience 07:08 Balancing Lead Generation, Brand, and Growth Stages 10:52 Brand Building Through Thought Leadership 11:45 Turning Every Team Member Into a Brand Ambassador 14:29 Content Creation: Everyone’s a Marketer Now 16:20 The Rise of Taste as a Core Marketing Skill 19:19 Measuring Success: Attribution, Revenue & Impact 22:19 Aligning Marketing and Sales Under One Goal 23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC 27:41 Why Events Combine Brand and Demand Better Than Any Channel 28:10 Knowing When to Invest in Sponsorships 30:28 How to Evaluate Channel ROI and Get Honest Feedback 32:13 Bringing Benchmarks From Other Industries 34:27 Defining Success Metrics & Staying Flexible 36:40 Lessons From 5 Years of E-Mobility Marketing 38:28 Collaboration and Knowledge Sharing Across Markets 39:30 Why North America Lags Behind Europe in Charging Innovation 40:30 Where to Connect With Baycho Georgiev Connect with AMPECO Website: www.ampeco.comLinkedIn: AMPECO Connect with Baycho Georgiev LinkedIn: Baycho Georgiev Hosted by Theo Reichgelt LinkedIn: ⁠Theo Reichgelt⁠ Production, Distribution, and Marketing By Massif & Kroo Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠ For inquiries/sponsoring: email: hello@MassifKroo.com